Pet Dietary Supplements Market to Experience Robust Growth: Research Report Offers In-Depth Analysis and Forecast
The global pet dietary supplements market is projected to grow from USD 2.71 billion in 2025 to USD 4.11 billion by 2030, reflecting a compound annual growth rate (CAGR) of 8.7% during this period. Beyond traditional products like vitamins and minerals, there has been an increased demand for supplements addressing specific pet health issues such as anxiety, stress relief, and obesity management. This shift has fueled the need for more customized formulations that cater to the unique needs of pets. Whether enhancing digestion, improving joint mobility, or strengthening immune function, pet dietary supplements are becoming an essential part of pet care routines for many owners.
With both traditional and online retail channels offering greater access to these products, pet owners now have more options than ever to incorporate supplements into their pets’ daily lives. E-commerce platforms, in particular, have played a significant role in the market’s growth, providing the convenience of product comparison, customer reviews, and home delivery, making it easier for pet owners to choose and purchase supplements.
Pet Dietary Supplements Market Trends
The pet dietary supplements market is evolving rapidly, and several trends are shaping its future. These include:
- Personalized Supplements: As pet owners become more knowledgeable about pet health, there is a growing trend toward personalized dietary supplements. Brands are offering tailored solutions based on a pet’s age, breed, size, and specific health conditions, providing a more customized approach to pet care.
- Online Sales and E-Commerce Growth: The convenience of online shopping has made it easier for pet owners to purchase dietary supplements for their pets. E-commerce platforms, online retailers, and subscription services are expected to continue to drive the market’s growth as more pet owners prefer purchasing products online.
- Plant-Based and Vegan Supplements: With the increasing focus on sustainability and animal welfare, plant-based and vegan pet supplements are gaining traction. These supplements cater to pet owners who are looking for cruelty-free and environmentally friendly options.
- Scientific Advancements and Research: Companies in the pet supplement industry are investing in research and development to create more effective and innovative products. Advances in pet health science are leading to more potent supplements with better bioavailability and effectiveness.
- Subscription-Based Services: Subscription boxes for pet products, including dietary supplements, have become increasingly popular. These services offer pet owners a convenient way to receive their pet health products on a regular basis, often customized to their pet’s needs.
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Cats are expected to represent a significant share of the pet dietary supplements market.
Among various pet categories, cats are a major segment in the pet dietary supplements market. As pet owners become more attuned to the specific nutritional requirements of cats, the demand for supplements designed to address feline health concerns is increasing. Whether these supplements target joint health, digestive issues, or skin and coat conditions, tailored solutions for cats are seeing a rise in both product variety and consumer interest. As more owners turn to dietary supplements to manage their cats’ health, this segment continues to grow.
The omega-3 fatty acids segment holds a prominent share in the pet dietary supplements market.
Omega-3 fatty acids are widely recognized for their ability to enhance immune function, helping pets combat infections and illnesses more effectively. As pets age and their immune systems weaken, omega-3 fatty acids provide essential support to maintain a strong immune response, promoting better overall health. These fatty acids are also known for their anti-inflammatory properties, offering relief for pets suffering from arthritis, joint pain, or skin irritations. By reducing inflammation, omega-3 supplements improve mobility and comfort, especially in older pets.
Additionally, omega-3 fatty acids contribute significantly to skin and coat health. Regular supplementation helps maintain a shiny, healthy coat while reducing issues like dry skin, shedding, and irritation. This makes omega-3 supplements a popular choice among pet owners looking to improve their pets’ appearance and skin health. Many pets with skin sensitivities or allergies benefit from omega-3 supplementation, which soothes inflammation and promotes skin healing.
Europe is expected to experience significant growth in the pet dietary supplements market.
European pet owners are increasingly aware of the potential benefits of dietary supplements, often opting for premium, natural, and organic products that cater to their pets’ specific needs. This trend aligns with the broader consumer movement toward healthier and more sustainable products, and the pet care industry is following suit. There is strong demand for supplements that support joint health, digestive health, skin and coat conditions, and cognitive function, as European pet owners are more proactive in addressing both common and specialized health concerns in their pets.
Europe’s pet supplement market offers a rich array of both traditional and innovative products, designed to meet the diverse needs of pets. The availability of high-quality supplements, supported by strict regulatory standards and certifications, has enhanced consumer confidence in these products’ safety and efficacy. European pet owners are increasingly willing to invest in premium formulations such as omega-3s, vitamins, and herbal supplements, knowing they can help improve their pets’ health and quality of life.
Leading Pet Dietary Supplements Companies:
The report profiles key players such as Nestlé (Nestlé Purina Petcare Company) (Switzerland), Elanco (US), H&H Group (Hong Kong), SwedenCare (Sweden), Mars, Incorporated (US), Nutramax Laboratories (US), Virbac (France), General Mills Inc. (US), Zoetis Services LLC (US), Wellness Pet, LLC (US), NOW Foods (US), Vetoquinol (France), Affinity Petcare S.A (Spain), FoodScience (US), and Thorne Vet (US).
Recent Developments in the Pet Dietary Supplements Industry:
In February 2025, Elanco launched Pet Protect on February 20, 2025. This new line marks Elanco’s official entry into the pet dietary supplements category, leveraging its strong veterinary heritage and the trusted Advantage brand, which has been a staple in pet health for over 25 years. Pet Protect consists of a comprehensive range of veterinarian-formulated, science-backed supplements for dogs and cats. The portfolio addresses various wellness needs, including joint health, digestion, skincare, multivitamins, calming, and immune support.
In January 2025, Pooch & Mutt, one of the UK’s fastest-growing pet food brands, made a significant move in the pet wellness space by acquiring BIOME9, a pioneering company known for its science-backed, personalized gut health testing and supplement plans for dogs. This strategic acquisition reinforces Pooch & Mutt’s commitment to holistic, health-focused pet care.
In May 2024, Nestlé’s Purina Pro Plan Veterinary Diets announced the launch of its full range of therapeutic diets on Amazon, greatly expanding access to its science-backed pet nutrition. This includes over 30 specialized formulas, from hydrolyzed protein blends to gastrointestinal and urinary health diets available by veterinary prescription. The move allows pet owners across the US to purchase veterinary diets, treats, and supplements more conveniently than ever.
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