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CPQ Solutions Facing Demise Thanks to B2B eCommerce Reports TR Cutler

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CPQ Solutions Facing Demise Thanks to B2B eCommerce Reports TR Cutler

July 28
08:36 2022
CPQ Solutions Facing Demise Thanks to B2B eCommerce Reports TR Cutler

Industrial journalist, TR Cutler questioned the merits of CPQ (Configure, Price, Quote) when many advanced B2B eCommerce software solutions are the better tool. Read the recent article in Evolving Enterprise magazine. According to Cutler, “Traditional eCommerce platforms may not be able to replace CPQ, but best-in-class eCommerce solutions are able to do so offering offer native configurable product functionality.”

According to Yoav Kutner, CEO and co-founder of OroCommerce, “This option is quite basic, but it can be customized and extended. Providing ‘product bundling’ as a top priority feature is intentional, specifically because it will improve the way current configurable products work and make it basically a CPQ replacement.”

Investigating these claims, it was determined that the B2B eCommerce solution has both quoting and quote negotiation functionality native in the system, making it possible to smoothly negotiate configurable orders. Similarly, configurable rules and workflows allow one to set up any logic behind product bundling or quoting and ordering processes.

Connecting a CPQ to B2B eCommerce via the API is also an option but there is little justification for that approach. Building the integration will cost some time and resources and require the purchase of two licenses (CPG + eCommerce). Better to invest once into the customization rather than tweaking the system to process and needs.

Kutner suggested, “An open-source customer relationship management (CRM) solution must include customer interaction data capture, marketing tools, dashboards, and more. Customer interactions, such as support tickets, email responses, and product views, are captured and tracked across multiple touchpoints, including B2B and B2C online stores, POS systems, email campaigns, and social channels.”

The Evolving Enterprise is the new digital magazine bringing real-world applications for headline technologies such as Artificial Intelligence and Machine Learning.

About TR Cutler, Inc.

Thomas R. Cutler authors more than 1000 feature articles annually regarding the manufacturing and industrial sectors, with emphasis on robotics, lean manufacturing, technology breakthroughs, and media coverage of the sector.

Cutler is the President and CEO of Fort Lauderdale, Florida-based,  TR Cutler, Inc. , celebrating its nearly quarter century in business. Cutler is the founder of the 9000+ Manufacturing Media Consortium which includes more than 9000 journalists, editors, and economists writing about trends in manufacturing, industry, material handling, and process improvement.

Cutler has established special divisions including African manufacturing, LATAM/Colombian manufacturing, Gen Z workforce, and Food & Beverage, andIndustrial Coaching. Over 5200 industry leaders follow Cutler on Twitter daily at @ThomasRCutler. Contact Cutler at [email protected]

Media Contact
Company Name: TR Cutler Inc.
Contact Person: Thomas R. Cutler
Email: Send Email
Phone: 954-682-6200
Address:3032 S. Oakland Forest Dr. S-2803 Unit 2803
City: Fort Lauderdale
Country: United States

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