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Chef Cuterie changes its name to Bucking Bull Jerky

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Chef Cuterie changes its name to Bucking Bull Jerky

March 31
21:52 2023

Chef Cuterie has changed its name to Bucking Bull Jerky. They have created a new brand and have announced this through social media and elsewhere. With the new brand, Bucking bull Jerky can achieve the aim of growing their market share.

There is a new logo, new colours, and new marketing story. The Bucking bull story is the foundation and marketing tool for the brand. Wade Pearse, CEO and marketing director of Bucking Bull jerky stated, “The name Chef Cuterie was causing confusion in the market as to what it is we actually do. The name did not reflect what we’re about. We make premium beef jerky and the brand change to Bucking Bull jerky perfectly achieves the goal of clarity in the market.”

Wade continues, “By have a very clear brand name, catchy logo, a fun brand mascot, and entertaining marketing, the Bucking Bull Jerky brand allows excitement in market communication and more viral potential in our promotional efforts.”

“There are dozens of competitors in the space and differentiation is important,” Wade continued. “Now we can highlight our products, entertain market participants with our brand name, and create catchy marketing phrases.” He went on to say, “The time to do the change is perfect as the market is ready.”

Details on the brand change, all flavours of jerky and related products can be found at their website.


Bucking bull Jerky was founded by Wade Pearse, a marketing specialist, and Jason Johnson, a 16 year Red Seal Chef. Premium, handcrafted beef jerky is their core product offering. All products are made in the commercial kitchen located at 3791 Balsam Cr., Abbotsford, BC. V2S 7A3

For more information please visit: or contact them at:

Media Contact
Company Name: Bucking bull Jerky
Contact Person: Media Relations
Email: Send Email
Country: Canada

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